2018年6月英语六级作文答案及解析：商家与顾客

For this part, you are allowed 30minutes to write an essay on the importance of building trust between businesses and consumers.You should write at least 150 words but no more than200 words.Write your essay on Answer Sheet 1.

【参考范文】

No body could deny the fact that trust is the foot-stone for a profit-making organization in every walk of life. Against the background of an era featured by increasing commercialization and digitization, it is exceedingly crucial to build trust between businesses and consumers.

At the top of the list, trust can lay a solid foundation for commercial activities. If businesses fail to establish trust between themselves and their consumers, customers will lack purchasing confidence when the businesses provide goods and services, with these organizations suffering a great loss in finance ; therefore, it does great harm to businesses if they abuse the trust. More importantly, in a netted world,if a company has a dishonest attitude toward its customer, the adverse side-effect of such dishonesty can spread at a high speed beyond imagination, which can exert devastating consequences on the business even the whole commercial atmosphere.

Taking into account what has been argued above, we may safely arrive at a conclusion that businesses should take a leading role in establishing customers trust: to be honest to their consumers. Undoubtedly, it is sensible for commercial organizations to keep in mind that honesty is the best policy, because where is trust, there is money.

【参考译文】

没有人能够否认诚信是各行各业盈利机构的基石。处于日益商业化和电子化的时代背景之下，建立企业和消费者之间的信任至关重要。

首先，信任可以为商业活动打下坚实的基础。如果企业没有建立自己与消费者之间的信任，那么企业在提供产品和服务时，消费者就会丧失购买信心，企业就要承受巨大的经济损失。因此，如果企业滥用信任会带来极大危害。更为重要的是，在网络时代，如果一家企业欺骗消费者，这样不诚信的行为会以难以想象的速度快速传播，从而对企业甚至整个商业环境造成致命伤害。

将以上分析考虑在内,，我们大可以得出一个结论：企业应该在建立消费者信任上起主导作用，也就是要诚信面对消费者。毫无疑问，企业应该将诚信为本谨记于心，因为有信任的地方就有利润。

【解析】

本次六级作文三套试卷中考察的都是建立信任的重要性：分别是建立企业与消费者之间的互信、建立师生之间的互信以及建立老板和员工之间的互信。大家可以采取典型的三段论写作套路：第一段提出问题：信任对于各行各业都重要，商业活动更是如此。第二段进行重要新分析——为什么建立企业和消费者的信任是如此重要。第三段解决问题——企业应该起主导作用；也可以从法律法规方面着手解决。